Socialbakers Acquires EdgeRank Checker To Bolster Its Facebook Analytics Offering

TechCrunch

Hot on the heels of its $26 million Series C funding, Prague-based social media analytics company Socialbakers has made an acquisition designed to bolster its Facebook offering. It’s picked up Chicago, U.S.-based EdgeRank Checker, a provider of social analytics for Facebook’s News Feed.

The acquisition gives an immediate boost to Socialbakers’ customer base — EdgeRank Checker’s 700-strong client portfolio includes over 700 Fortune 500 companies and “major entertainment brands” — growing it by nearly a third, according to the company.

EdgeRank Checker provides social marketers with insights into Facebook’s News Feed, enabling brands to monitor news feed engagement by measuring how their content performs over time, and by industry and location. Facebook’s “EdgeRank” is the name for its algorithm that determines what content surfaces in each user’s News Feed.

Interestingly, EdgeRank Checker was one of the first companies to take advantage of Facebook’s real-time insights API when it was…

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